The Grazia Academy

LUXURY BRAND MANAGEMENT

Date: 7th December 2019

Time: 10am to 4.30pm

Tutor: Rohma Nomani-Theunissen

Price: Dhs 900 + 5% VAT

  • Introduction to Brand Management
  • Skills required to successfully manage luxury brands
  • Selling Luxury: An Overview
  • The power of brand perception: Brand Image
  • Brand Positioning
  • Understanding The Modern Luxury Consumer
  • Communicating With The Modern Luxury Consumer

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HOW TO INFLUENCE ON INSTAGRAM

Date: 14th December 2019

Time: 10am to 4.30pm

Tutor: Briar Prestidge

Price: Dhs 900 + 5% VAT

  • Defining and developing your personal brand
  • Finding your target audience
  • Nailing down a content strategy
  • Instagram hacks for boosting engagement
  • Creating a high-profile presence

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FASHION STYLING AND ART DIRECTION

Date: 21st December 2019

Time: 10 am to 4.30 pm

Tutor: Manuela Pirola

Price: Dhs 990 + 5% VAT

  • The opportunities for a stylist in contemporary fashion media – advertising, magazines, TV, social media, celebrity dressing, private clients
  • Building relationships with fashion brands, editors, PRs, model agencies and photographers
  • How to research and create a mood board and pitch a fashion shoot to a brand or publication
  • How to prep for a shoot
  • How to put together your own portfolio on a budget