The Grazia Academy
LUXURY BRAND MANAGEMENT
Date: 7th December 2019
Time: 10am to 4.30pm
Tutor: Rohma Nomani-Theunissen
Price: Dhs 900 + 5% VAT
- Introduction to Brand Management
- Skills required to successfully manage luxury brands
- Selling Luxury: An Overview
- The power of brand perception: Brand Image
- Brand Positioning
- Understanding The Modern Luxury Consumer
- Communicating With The Modern Luxury Consumer
HOW TO INFLUENCE ON INSTAGRAM
Date: 14th December 2019
Time: 10am to 4.30pm
Tutor: Briar Prestidge
Price: Dhs 900 + 5% VAT
- Defining and developing your personal brand
- Finding your target audience
- Nailing down a content strategy
- Instagram hacks for boosting engagement
- Creating a high-profile presence
FASHION STYLING AND ART DIRECTION
Date: 21st December 2019
Time: 10 am to 4.30 pm
Tutor: Manuela Pirola
Price: Dhs 990 + 5% VAT
- The opportunities for a stylist in contemporary fashion media – advertising, magazines, TV, social media, celebrity dressing, private clients
- Building relationships with fashion brands, editors, PRs, model agencies and photographers
- How to research and create a mood board and pitch a fashion shoot to a brand or publication
- How to prep for a shoot
- How to put together your own portfolio on a budget