The Grazia Academy
Trend Forecasting
Date: 31 August 2019
Time: 10am to 4.30pm
Tutor: Roua Almawally
Price: Dhs1,500 + 5% VAT
- The opportunities for a trend forecaster in contemporary fashion and lifestyle industry – trend-forecasting agencies, in-house fashion and interiors brands
- How to analyse data and interpret market intelligence.
- The importance of trade fairs, magazines, trend agencies, and social media
- The life cycle of a trend
- Where to find your inspo
Make-Up For Video Tutorials
Date: 21 September 2019
Time: 10am to 4.30pm
Tutor: Nina Ubhi
Price: Dhs2,100 + 5% VAT
- Top three trending beauty looks and how to recreate them
- The art of unboxing and swatching
- Building relationships with beauty brands
- How to edit video content for YouTube, Instagram and Facebook, and how to maximise engagement across all platforms
- A beginner’s guide to the kit you need and how to use it – from an iPhone to a DSLR. How to shoot and light from the most flattering angles
Fashion Styling And Art Direction
Date: 28 September 2019
Time: 10 am to 4.30pm
Tutor: Manuela Pirola
Price: Dhs1,100 + 5% VAT
- The opportunities for a stylist in contemporary fashion media – advertising, magazines, TV, social media, celebrity dressing, private clients
- Building relationships with fashion brands, editors, PRs, model agencies and photographers
- How to research and create a mood board and pitch a fashion shoot to a brand or publication
- How to prep for a shoot
- How to put together your own portfolio on a budget
How to Influence on Instagram
Date: 5 October 2019
Time: 10am to 4.30pm
Tutor: Briar Prestidge
Price: Dhs1,100 + 5% VAT
- Defining and developing your personal brand
- Finding your target audience
- Nailing down a content strategy
- Instagram hacks for boosting engagement
- Creating a high-profile presence
How To Turn Your Brand Into A Business
Date: 12 October 2019
Time: 10am to 4.30pm
Tutor: Dr Deval Kartik
Price: Dhs1,200 + 5% VAT
- How to turn a product into a brand – including the name, logo, associations, positioning
- Researching the segment, understanding colours, psychology, pricing and marketing
- Case study: how your own fashion brand
- How to pitch your brand to local stores, buyers, and beyond
- How to sell on Instagram and set up your own e-com website