Certificate in Digital Retailing in the Fashion Industry
د.إ1,500.00 Including VAT
The current crisis has elevated digital channels as a must-have for fashion retail players. Delivering an excellent online customer experience is crucial, but it’s no longer enough. To see increases in customer lifetime value across high-priority customer segments, brands must offer a seamless and highly personalized customer journey. Join our NYC based instructor, Claira Zambon Versland, in a pragmatic approach that starts with an analysis of the current global fashion retail landscape. Get an in-depth look at fashion buying behavior, understanding the consumer, and the drivers of value creation. Be introduced to the digital arena – website, social and mobile commerce – and learn how to smooth the path for consumers to maneuver and engage with fashion brands across different platforms. Gain an understanding of how fashion brands and retailers can build competitive advantage and strengthen their business for a digital-centered next normal.